1. What is communication?
Answer: Communication is the process of exchanging information, ideas, thoughts, feelings, or emotions between two or more persons through words, symbols, signs, or behavior. It involves a sender transmitting a message to a receiver who understands it.
In simple words, it is the act of sharing meaning and creating understanding between people.
2. What is business communication?
Answer: Business communication is the sharing of information, ideas, and messages within and outside an organization to achieve business goals. It includes internal communication (between employees, departments) and external communication (with customers, suppliers, stakeholders).
It helps in decision-making, coordination, motivation, and smooth functioning of the business.
3. What is the role of communication in business?
Answer: Communication plays a vital role in business:
* It helps in planning, organizing, directing, and controlling business activities.
* It improves coordination among employees and departments.
* It facilitates decision-making by providing necessary information.
* It motivates employees and builds good relationships.
* It reduces misunderstandings and conflicts.
* It helps in building the image of the organization with customers and stakeholders.
4. What is George Terry’s theory of communication?
Answer: According to George R. Terry, “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.”
Terry emphasized that communication is essential for effective management. It acts as a lubricant that makes the management process smooth. Without proper communication, managerial functions like planning, organizing, and controlling cannot be performed effectively.
5. How does D.F. McFarland define communication?
Answer: D.F. McFarland defines communication as “the process of meaningful interaction among human beings.”
More specifically, it is the process by which meanings are perceived and understandings are reached among human beings.
His definition highlights that communication is not just transferring information but creating mutual understanding.
6. What are Newman and Summer’s views about communication?
Answer: Newman and Summer view communication as “an exchange of ideas, facts, opinions or emotions between two or more persons.”
They believe communication is essential for organizational success. Effective communication helps in achieving common goals by ensuring that everyone understands the message clearly.
7. Define communication process.
Answer: The communication process is the step-by-step method through which a message is sent from the sender to the receiver and feedback is received.
It includes elements like sender, encoding, message, channel, receiver, decoding, and feedback.
It is a continuous and dynamic process that helps in exchanging information and creating understanding.
8. Define encoding and decoding of the message.
Answer:
Encoding: It is the process in which the sender converts his thoughts, ideas, or feelings into symbols, words, signs, or gestures so that the message can be transmitted.
Decoding: It is the process in which the receiver interprets or translates the encoded message back into thoughts or understanding.
Effective communication occurs only when the receiver decodes the message in the same way the sender intended.
9. What do you mean by semantic gap?
Answer: Semantic gap (or semantic barrier) refers to the misunderstanding or difference in the interpretation of words, symbols, or language between the sender and the receiver.
It occurs when the same word or message has different meanings for different people due to differences in education, culture, experience, or language.
Example: The word “fast” can mean quick or to stop eating, causing confusion.